Snapped This at Hince Seongsu
Right in Seongsu’s creative core, Hince’s main store glows with soft light and the idea that beauty is a mood you wear, not just a look you apply. As soon as you walk in, you’re welcomed by an artfully curated space filled with color, texture, and light.
Mood Enhancer Lipsticks
Displayed like sculptures, these lipsticks offer soft matte and sheer glow finishes in versatile shades like In the Moment —each designed to reflect your current vibe.
Dewy Balls & Raw Glow Blushes
Hince makes glow portable. Their Dewy Ball mini cream blushes and True Dimension Glow Cheeks melt into skin like a second layer, delivering effortless radiance with fun textures.
Second Skin Bases
From lightweight foundations to seamlessly blending concealers and finishing powders, the store’s complexion section proves why Hince is a staple for your “barely there” skin days.
Tone-On-Tone Eyeshadows & Blushers
Square compacts lined up like candy, each shade pairs shimmer and matte tones for a soft monochrome look. Peony Rose and Misty Mauve are among the top picks.
The Aesthetic Experience
Even the tools and layout—from spherical makeup brushes to the floating display pods—are designed to invite interaction. It’s not just a store, it’s a sensory experience.
📍 Seoul, Seongdong-gu, Seongsui-ro 7ga-gil, 15 1F
Photos courtesy of Vily Magazine.
