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Rieti Eyewear: Find Your Signature Frame in the Heart of Seongsu

Tucked inside the trendy Kinfolk Seongsu space, Rieti Eyewear feels more like a designer showroom than a typical eyewear shop. Clean concrete walls, warm wood textures, and rows of glossy posters instantly give you that effortlessly cool Seoul vibe. It’s the kind of place where you’d expect to bump into a fashion editor or your favorite indie actor.

Their sunglasses and optical glasses come in an impressive range—sleek black classics, Y2K-style wraparounds, soft pastel frames, and even dusty pinks and transparent blues that feel quietly playful. Every pair sits atop neatly curated trays or Kinfolk books, making the shopping experience feel more like exploring a curated gallery than a retail store.

Whether you’re into bold, oversized shapes or minimal everyday specs, Rieti seems to have a pair that fits both your face and your vibe. Bonus: You’ll also spot Rieti’s designs worn by Korean influencers, with name cards showing who wore what (a subtle flex, but we love it).

Rieti is more than a sunglasses stop—it’s a stylish little discovery in Seongsu for anyone who loves modern eyewear with a splash of Seoul creativity.

📍 [Kinfolk Seongsu 2F – 19, Yeonmujang 5-gil, Seongdong-gu, Seoul]
💸 Prices around ₩39,900 and up

All images courtesy of Vily Magazine.

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