Shop guide

Discovering K-Beauty with Hwahae: Korea’s Trusted Beauty App

As a beauty creator who constantly explores new products, it’s always exciting when I discover platforms that truly make shopping easier, smarter, and more fun. One of my absolute favorite apps lately is Hwahae (화해) — one of Korea’s most popular and trusted beauty apps.
And recently, I was lucky enough to receive a PR box directly from Hwahae — filled with carefully selected products, introducing me even more deeply to their community

What is Hwahae?

If you love K-beauty, you’ve probably heard of Hwahae already. But let me share why this app is so special:

Used by over 12 million members in Korea
80% of women in their 20s and 30s in Korea use it regularly
350,000 beauty products in their database
Over 9 million real product reviews by real customers

Hwahae is not just a shopping app — it’s like a beauty search engine, review platform, ingredient checker, and shopping mall all in one.

When I open Hwahae, these are some of the features I find most helpful:

Clear Promotions & Daily Deals

Limited-time special discounts
1+1 deals (buy 1 get 1 free)
Secret coupons for members
Amazing offers for first-time buyers

Honestly, it feels like I always find a surprise whenever I check the app.

Exclusive Bundle Sets

One of my favorite things: on Hwahae, you often find brand special sets that are only available inside the app.

You can get 2 or 3 full-sized products from the same brand bundled together — sometimes it includes best-selling items + extra gifts.
The price for the set is often much cheaper than buying the products separately.
It’s a great way to fully try out one brand’s full routine without breaking your wallet.

Perfect when you’re exploring a new K-beauty brand and want the complete experience.

Carefully Curated Rankings & Awards

Hwahae Awards are one of the most trusted beauty rankings in Korea. Unlike general ads or influencers’ rankings, Hwahae bases their awards on:

Verified customer reviews
Ingredient safety
Real-time satisfaction data

Many Korean customers check Hwahae Awards before they decide which products to buy — especially for skincare.

Amazing 3,000 KRW Special Deals

Yes, 3,000 won!

Hwahae regularly offers deeply discounted products from well-known brands at only 3,000 KRW — even from big names like Torriden, Roundlab, or Isntree.
These flash deals are often limited in time or quantity, so it’s exciting to check every day.
You never know what hidden gem you might discover that day for less than the price of a coffee!

Fun Events & Lucky Box Giveaways

Hwahae also holds special events for members, such as:

The Hwahae Box Giveaway — 80 winners can receive a surprise box with 10 selected beauty items (worth around 270,000 KRW!).
Seasonal giveaways, review missions, or survey events that allow members to win full-sized products.
This kind of gamified shopping experience keeps the app very engaging, and rewards loyal beauty lovers with real product tests.

The PR Box: My Unboxing Experience 📦

I received a special Hwahae PR box filled with products selected from their platform:

Each product came beautifully packaged inside Hwahae’s iconic turquoise box — it feels like receiving a personal curated recommendation directly from Korean beauty experts.