COMMON GROUND Select Shop: Seoul’s Youth Culture Factory
In the heart of Gwangjin-gu, within the world’s largest container shopping mall, COMMON GROUND Select Shop stands as a curated hub for streetwear lovers, trendsetters, and cultural explorers. Part of the iconic complex built from 200 repurposed shipping containers, this multi-brand concept space celebrates creativity, individuality, and the spirit of youth culture.
Inside, you’ll find an eclectic mix of international streetwear labels—such as OBEY, POLAR, GRAMICCI, and KEEN—alongside Korea’s own rising stars like AJOBYAJO, NOMANUAL, and AECA. The store’s clean, industrial aesthetic lets the clothes take center stage, from graphic tees and statement sneakers to functional bags and lifestyle accessories. Each rack feels like a visual playlist, blending local and global perspectives on style.
But this shop isn’t just about fashion—it’s part of a broader cultural platform. COMMON GROUND brings together fashion, art, music, and lifestyle under one creative roof, offering visitors not just products, but an experience that reflects the pulse of Seoul’s modern youth scene.
Whether you’re hunting for your next favorite tee, discovering an emerging Korean designer, or just soaking in the vibrant container-mall atmosphere, the Select Shop is a must-visit stop.
📍 Address: 200 Achasan-ro, Gwangjin-gu, Seoul
🌐 Web: www.common-ground.co.kr/select.html
📸 Photos courtesy of Vily Magazine
