Tucked into the calm alleys of Anguk, the Matthew Chang Perfumes flagship store brings a playful yet elegant spirit to Seoul’s perfume scene. Known for its signature tennis-themed branding and fresh citrusy scents, the store offers an immersive fragrance experience unlike any other. A Conceptual Playground for the Senses From…

Hidden in the creative alleys of Seongsu-dong, Banila Co’s flagship store is a vibrant pink playground that blurs the line between retail and art space. From the outside, its bold pink facade pulls you in—but what’s inside is even more enchanting. The store is a visual feast of soft curves,…

Tucked inside the trendy Kinfolk Seongsu space, Rieti Eyewear feels more like a designer showroom than a typical eyewear shop. Clean concrete walls, warm wood textures, and rows of glossy posters instantly give you that effortlessly cool Seoul vibe. It’s the kind of place where you’d expect to bump into…

If you’re strolling through Seongsu-dong and craving a fashion fix with a side of excellent coffee, look no further than Scène (쎈느). Tucked away in one of the trendiest neighborhoods of Seoul, this two-story select shop and café hybrid is where style meets serenity. From the moment I walked through…