Located in the vibrant streets of Seongsu, BBIA’s flagship store is a colorful playground for makeup lovers who want quality without the splurge. The interior bursts with vivid reds and pinks, from the sleek product displays to the charming cart stacked high with their signature Last Velvet Tint in every…

In the heart of Gwangjin-gu, within the world’s largest container shopping mall, COMMON GROUND Select Shop stands as a curated hub for streetwear lovers, trendsetters, and cultural explorers. Part of the iconic complex built from 200 repurposed shipping containers, this multi-brand concept space celebrates creativity, individuality, and the spirit of…

In the charming streets of Bukchon, where traditional Hanok rooftops meet modern Seoul sensibilities, Artist Komplex and Cafe Komplex quietly exist as one of the city’s most stylish hybrid destinations. More than just a café, Komplex is a living concept space that seamlessly blends fashion, philosophy, and freshly baked goods—all…

Tucked along the ever-evolving fashion alleyways of Seongsu, RE RHÉE offers a refreshing take on modern refinement. The boutique’s iconic façade—styled like a neoclassical museum—immediately sets the tone: this is a space where thoughtfulness meets aesthetics. Inside, you’ll find a collection that marries low-key luxury with quiet edge. Minimalist silhouettes,…