In the heart of Seongsu, Seoul’s trendsetting neighborhood, OSOI’s flagship store is a study in modern sophistication. The space blends polished metal, sculptural displays, and soft lighting, creating an atmosphere where contemporary design meets the calm precision of a gallery. OSOI has built its name on timeless value — pieces…

For Autumn and winter, CEEANN delivers a collection that bridges tradition and the avant-garde, transforming staple outerwear into wearable works of art. Our favourite picks this season capture the brand’s signature ability to reinterpret elements of Korean fashion through a distinctly modern lens, pairing conceptual depth with everyday versatility. From…

Maison Modern Art Museum (MMAM) stands at the crossroads of fashion and fine art, distilling the elegance of modern classics while infusing them with the dynamism of doodle-inspired graphics. The designs present a refined duality—pared-back silhouettes that echo the architectural precision of Jil Sander or The Row, yet disrupted by…

Walking into The Coor Seongsu Flagship Store feels less like entering a retail space and more like stepping into a vast contemporary art museum. The building’s bold architectural choice—removing half of the second-floor slab and two-thirds of the fourth-floor slab—has created a soaring, light-filled space that transcends the conventional shopping…