Right in Seongsu’s creative core, Hince’s main store glows with soft light and the idea that beauty is a mood you wear, not just a look you apply. As soon as you walk in, you’re welcomed by an artfully curated space filled with color, texture, and light. Mood Enhancer LipsticksDisplayed…

In the creative heart of Seongsu, Dear Dracena’s store unfolds like a tranquil botanical atelier. Warm terracotta walls, soft lighting, and organic textures create an atmosphere that whisks you away from the city’s bustle into a serene world where nature and design meet in perfect harmony. Every detail is thoughtfully…

InterCHARM Korea 2025 returned to COEX, Seoul with dazzling energy — a three-day celebration of innovation, color, and skincare dreams. As one of the most anticipated beauty trade shows in Asia, the event brought together hundreds of Korean and international brands, filling the halls with everything from vegan skincare and…

If you’ve ever wondered how K-pop idols and Hallyu actors always look so effortlessly flawless, here’s your chance to learn straight from the pros. At the heart of Seoul’s trendy Yeonnam-dong, Espoir is opening its doors to global beauty lovers through their immersive “Powder and Play” makeup class. Designed especially…