If Seoul had a beauty playground, it would be the AMUSE Seongsu flagship store. Known for its vegan, clean, and joyfully colorful approach to makeup and skincare, AMUSE has transformed its Seongsu space into an immersive world that feels like stepping into a modern art gallery—wrapped in pastel pinks, bold…

Right in Seongsu’s creative core, Hince’s main store glows with soft light and the idea that beauty is a mood you wear, not just a look you apply. As soon as you walk in, you’re welcomed by an artfully curated space filled with color, texture, and light. Mood Enhancer LipsticksDisplayed…

In the creative heart of Seongsu, Dear Dracena’s store unfolds like a tranquil botanical atelier. Warm terracotta walls, soft lighting, and organic textures create an atmosphere that whisks you away from the city’s bustle into a serene world where nature and design meet in perfect harmony. Every detail is thoughtfully…

InterCHARM Korea 2025 returned to COEX, Seoul with dazzling energy — a three-day celebration of innovation, color, and skincare dreams. As one of the most anticipated beauty trade shows in Asia, the event brought together hundreds of Korean and international brands, filling the halls with everything from vegan skincare and…