Banila Co Seongsu Flagship — Where Beauty Meets Playfulness
Hidden in the creative alleys of Seongsu-dong, Banila Co’s flagship store is a vibrant pink playground that blurs the line between retail and art space. From the outside, its bold pink facade pulls you in—but what’s inside is even more enchanting.
The store is a visual feast of soft curves, pastel displays, and sleek mirrors, all carefully composed by interior design studio Flymingo. Instead of a rigid layout, the space feels like a curated journey. Each table is arranged like a giant blush compact or lipstick pod, filled with Banila Co’s bestsellers: the Romantic Blush Lip & Cheek sticks, Essence Skin Pink Cushions, eye palettes, and silky cheek colors. In the center, lush floral arrangements bloom around product islands, echoing the brand’s romantic and youthful energy.
But this store isn’t just about shopping—it invites play. You can test different formulas under flattering light, compare shades with friends, and find your perfect lip and cheek duo. There’s even a massive compact seat and mirror installation for snapping your cutest beauty selfies.
Whether you’re already a Banila Co lover or just curious, this flagship store is a must-stop when exploring Seoul’s trendy Seongsu neighborhood. Come for the K-beauty, stay for the full pink fantasy.
📍 Seongdong 41, Yeonmujang-gil, Seongdong-gu, Seoul
All images courtesy of Vily Magazine.
