Shop guide

A Playful Beauty Haven: BBIA in Seongsu

Located in the vibrant streets of Seongsu, BBIA’s flagship store is a colorful playground for makeup lovers who want quality without the splurge. The interior bursts with vivid reds and pinks, from the sleek product displays to the charming cart stacked high with their signature Last Velvet Tint in every shade imaginable.

Each section is thoughtfully arranged — seasonal tone walls guide you to your perfect match, while rows of blushes, lip tints, and eyeshadow palettes invite hands-on testing.

The store’s BBIA Garden corner, complete with lush greenery and neon signage, adds a playful photo spot to your shopping trip. With affordable prices and an inviting atmosphere, BBIA in Seongsu makes beauty both accessible and fun.

📍 Location: 17, Yeonmujang 3-gil, Seongdong-gu, Seoul
🕒 Opening Hours: 11:00–21:00, open year-round
🔗 BBIA Official Website

Photos courtesy of Vily Magazine.

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