Inside InterCHARM Korea 2025: A Beauty Wonderland in Seoul

InterCHARM Korea 2025 returned to COEX, Seoul with dazzling energy — a three-day celebration of innovation, color, and skincare dreams. As one of the most anticipated beauty trade shows in Asia, the event brought together hundreds of Korean and international brands, filling the halls with everything from vegan skincare and glossy cushions to functional derma formulas and playful makeup.

This year’s theme, 360° Beauty Journey, lived up to its name. Walking through the venue felt like being dropped into a global beauty lab — ingredients, textures, and scents from every corner of the industry were on full display. From minimalist microbiome skincare to hyper-cute lip balms and brushes, every booth told a story, whether grounded in science or dressed in fantasy.

We spotted rows of glowing serum bottles, pastel-toned face creams, peptide-packed toners, eco-conscious cleansers, and mood-boosting lip masks. Some brands caught our attention with sustainability efforts like upcycled ingredients, while others leaned into tech-savvy solutions and ingredient transparency.

While we couldn’t possibly cover every product at the show (there were so many!), we hand-tested a few of our favorites — keep an eye out as we share more impressions on our socials and upcoming reviews.

From vegan serums to upcycled peach skincare, InterCHARM Korea proves that the Korean beauty scene is more vibrant, diverse, and thoughtful than ever. Whether you’re an industry insider or just a curious consumer, this is the place where beauty futures are unveiled.

If you’re into K-beauty or curious about any of the brands we saw, feel free to DM us on Instagram @vily.magazine or drop a comment — we’d love to chat!

📍 InterCHARM Korea 2025
COEX Convention & Exhibition Center, Seoul

Photos by Vily Magazine team.